Case Study

Embedded a feedback-rich, accountable culture for Traction on Demand

Drove a material improvement in a key client metric and supported growth and client success.

ClientTraction on Demand
ServiceOrganization Culture Transformation
IndustryTechnology
Traction on Demand case study
Organization Culture TransformationAccountability focus
Traction on Demand900-person organization
ResultsDrove a material improvement in a key client metric and supported growth and client success.
The Challenge

A high-growth technology company with ambitious three-year goals needed to strengthen its culture of feedback and difficult conversations to support its targets.

Our Approach

Partnered with HR and senior leaders to clarify the culture and behaviours needed to hit strategic goals.

Designed a highly experiential development program tailored to a diverse employee base.

Built skills in giving and receiving feedback, coaching peers, and addressing sensitive issues constructively.

The Results

Employees at all levels reported greater confidence tackling difficult conversations.

Leaders noticed more open dialogue, faster resolution of issues, and better alignment with company values.

A key client metric improved significantly following implementation and sustainment of the program.

Michael did a great job of customizing a professional development program that focused on experiential learning to address all learning styles. Participants could hit the ground running and apply their skills which they learned in real time. This learning intervention helped improve a key client metric that is very important to us at Traction.
VP, Human Resources, Traction on Demand (now part of Salesforce)
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